Raison D’être | Reason for Being

Dana
4 min readMay 19, 2021

“What is your purpose?”

“To grow revenue.”

“Why?”

“To maximize shareholder profit, pay employees, pay rent, and expand the business.”

“Why?”

“To grow more revenue.”

Revenue is the reason for being you usually hear from leadership, marketing, sales and Venture Capitalists. Even the…

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Dana

Senior Marketing Advisor and customer advocate. People, Planet before Profit. http://www.danasalman.com