DanaEverything, Everywhere, All at OnB2B buyers are choosing how they want to buy. Don’t call them, they will call you when they’re ready.·1 min read·Jul 17, 2022----
DanaRecord Players and the MetaverseI’ve always been amazed by people who love vinyl records and record players.·2 min read·Feb 22, 2022----
Dana30–60–90 Day Marketing PlanWhen you join a new company, regardless of your seniority level, you should have a 30–60–90 day plan.·3 min read·Feb 14, 2022----
DanaGrace and SpaceOne of my favorite new practices I learned from the team is to ask, “What are you bringing into the meeting?” at the start of every team…·1 min read·Jan 7, 2022----
DanaSell with a SFounders, Marketers, and Business Leaders have to be great storytellers.·1 min read·Nov 11, 2021----
DanaMinimum Viable ScopeI was talking to a founder embarking on a national customer engagement project for a client.·1 min read·Nov 9, 2021----
DanaPositioning from Pompeii“Do not accept calices born of some cheap dust, but rather the smooth shaping of a Surrentine potter’s wheel.”·1 min read·Nov 3, 2021----
DanaThe B2B Buying ComKnowing who makes up your buying committee is essential to understanding their specific goals, pains, worries, and potential objections as…·2 min read·Nov 1, 2021----
DanaThe Winding B2B Buying JourneyTo no one’s surprise, the B2B buying journey is complicated.·2 min read·Oct 28, 2021----